Resurv vs Fresha: compare team costs, direct bookings and discovery

Start with how customers find you

A salon choosing between Resurv and Fresha should first map where its appointments originate. A business with established Instagram followers, returning clients and local referrals has a different problem from a new studio seeking discovery. Direct booking software helps existing demand turn into appointments. A marketplace may also introduce new customers. Those outcomes have different values, so a subscription comparison alone cannot settle the decision.

Read each charge in its context

At the official pricing check on 21 October 2026, Fresha listed Independent at $19.95 monthly and Team at $14.95 per bookable team member monthly. Its marketplace charge applies to new marketplace customers: 20%, subject to a $6 minimum. That is not a commission on every direct or returning appointment. Payment processing and messaging can add costs. Check the regional quote and current terms before making a purchasing decision.

Place Resurv beside your requirements

Resurv advertises Essential at a reference price of $4.99 monthly for up to five staff and one location, including booking, basic schedules, customer QR check-in and email. Growth has an advertised reference price of $16.99 monthly for up to 25 staff and five locations, with CRM, loyalty, custom themes, staff attendance QR functionality, analytics and email/SMS capabilities. Regional and billing pricing may vary; confirm the checkout quote and any usage charges. Current US limits are five staff per branch and 5,000 bookings per month on Growth; Essential allows 500 bookings per month.

Run a fair working trial

Create your real service durations, a lunch break, one staff absence and an appointment from a phone. Then test a returning customer booking through your existing website. For Fresha, separately estimate what a genuinely new marketplace client is worth after the introductory charge. For Resurv, check whether its included staff and location limits fit the business you expect to run over the next year. Score those tasks before discussing visual preferences.

Make the decision measurable

Track administrative minutes, completed bookings and customer questions during the trial. Resurv deserves consideration when a small team wants direct bookings within an advertised team allowance. Fresha deserves consideration when its marketplace and salon workflow fit the growth plan. Neither becomes the better choice merely because one visible price is lower. Keep your own demand, operating habits and complete written quote at the center of the comparison.

Bring the same service menu to both demonstrations. Comparing different durations or different staff availability can make a product look easier simply because the test itself was easier.